Art Schobey Interactive Raleigh Area North Carolina http://www.arteffects.com Thu, 02 Jul 2015 17:20:36 +0000 en-US hourly 1 Why Use WordPress for Your Business Website? http://www.arteffects.com/why-use-wordpress-for-your-business-website/ http://www.arteffects.com/why-use-wordpress-for-your-business-website/#comments Wed, 30 Jul 2014 16:12:50 +0000 http://www.arteffects.com/?p=1595 Businesses around the world are turning to WordPress to run their website.

wordpressIcon250wFrom small businesses hosting on the free WordPress.com to large corporations using the WordPress.org software, WordPress is suitable for everyone. As of February 2014, over 74 million sites are currently powered by this powerful CMS.

Don’t let the numbers alone explain why you should use WordPress for your business website. From ease of use to highly optimized sites, everything you need can be right at your fingertips. If you’re on the fence, consider a few of these reasons before you choose the right platform for you.

Easy To Get Noticed
You don’t have to be a SEO expert to optimize a WordPress site. Search optimization tools can be installed to help guide you to creating an easy to find website. With a little training you will have less to worry about while still getting noticed by search engines and customers.

Easier To Add New Content
The more frequently you add new content to your site, the better search engines and visitors like you. WordPress has a simple to use, yet powerful CMS that makes it easy for anyone to add new content. In just a few clicks, you can update your site with fresh articles, videos, images and more.

Incredible Support
Between the community, dedicated resources and updates, you’ll never find yourself without support when using WordPress. The community is always ready to answer any questions quickly. You’ll find constantly updated resources to guide you. Plus, WordPress is always being updated to introduce new features and make the platform more secure. Try getting this level of support elsewhere.

WordPress is Budget Friendly
Small businesses don’t always have several thousands to spend on a professional site. WordPress is the inexpensive solution. You get all the bells and whistles without dropping into the red. Plus, most software updates are free.

The main question you have to ask yourself is why aren’t you already using WordPress for your business website? It’s a platform that does most of the work for you. All you have to do is choose a theme, some plug-ins and add content. Since a professional WordPress developer can easily handle the first two, all you have to think about is what content to put on your site first!

Contact us if we can help you set up your WordPress Website

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Using Tumblr for SEO http://www.arteffects.com/using-tumblr-for-seo/ http://www.arteffects.com/using-tumblr-for-seo/#comments Mon, 04 Nov 2013 20:32:30 +0000 http://www.arteffects.com/?p=1523 tumblr_Logo_mineTumblr is quickly becoming the go to blogging platform. Think of it as a mix between Twitter and a standard blog. However, the site is mainly known for short sentences and images, which may seem counterproductive to SEO. With the right techniques, Tumblr can be your best friend and an excellent marketing tool for your site or business. With millions using the site everyday, adding a few short posts each week is an easy way to gain an audience and SEO is fairly simple.

Why It Works?
The micro-blogging site is a social playground. Readers are constantly sharing or reblogging posts which helps your posts get viewed quickly. Tumblr isn’t designed to replace your website or main blog, but it compliments both and drives traffic to your main website. Basically, it’s Facebook without all the restrictions and complications. You post, you socialize and you reap the benefits. There is one rule to always remember – never spam.

Master Built-in SEO
Tumblr gives you quite a few built-in SEO features if you know how to take advantage of them. Your micro-blog is extremely customizable and the more your customize, the better your blog will rank and the more attention you’ll get. It all starts with your Tumblr dashboard.

When you create a new blog, you can let Tumblr create a jumbled URL or you can customize it. Obviously, the URL can’t be taken already, but otherwise, you can use a keyword, your business name or something else relevant and easy to remember. As you likely already know, your name goes a long way with SEO.

Now, it’s time to take advantage of the About Section and About Section Content areas. Don’t leave these areas blank. Talk about your site or business. Use natural keywords so you’re easier to find. Be personable and descriptive. In the About Section Content area, add a link back to your site. Don’t just post a link, optimize the link with anchor text that uses a relevant keyword.

Customize Posts
Tumblr posts don’t have a lot of text, but you can still optimize them. You can use HTML in your posts, which means links behind anchor text. Anchor text equals keywords that get your blog found. Plus, Google loves keyword anchor text that describes the link’s destination. If you’re posting images, which you really should be, use the Alt Attributes and Title Attributes to describe your image. SEO for images means adding text behind the image so search engines can pick up image based posts easily.

As with your Tumblr blog URL, you can customize your post URL. Make it descriptive. Catchy URLs with a well placed keyword or phrase helps your rank and overall popularity on the site. Finally, as with most blogs, add keyword tags to each post. When someone searches for a topic on Tumblr, those keywords will help your blog show up higher in the search results than a blog without any tags.

Extra Customization
Once you get people to your blog, you want them to keep coming back. Take the time to customize the look and feel of your blog and any pages. Add a background and tweak the settings so it reflects your own unique style and message. If you’re the same as everyone else, you won’t get people talking. Amazing posts plus customization are the secrets to SEO with Tumblr.

As you’ve probably already discovered, part of Tumblr’s appeal is the social factor. While you can optimize and customize your content, the biggest SEO secret is simply socializing. The more you connect with other users, the easier it becomes to build traffic and drive people not only to your Tumblr blog, but to your website as well.

No matter what techniques you employ, never spam other users. Don’t socialize just to get your name out there. Only connect with users if you actually like their content or it relates to your content in some way. It’s easy to tell who spams and who doesn’t. Spamming will only backfire and ruin your reputation.

The Magic DoFollow
Many blogs, forums and social networks set any outbound links to “nofollow,” which means search engines don’t recognize these valuable links that boost your site’s overall rank. Links on Tumblr are “dofollow” by default. Not only will links boost your Tumblr blog’s rank, but any links you add to your website, products or other blogs will benefit as well.

Benefit From the Reblog
The dofollow aspect on its own is great, but combined with the reblog feature, it becomes an amazing SEO tool. Anyone who really likes your Tumblr posts can reblog them. Each time a post is reblogged, it contains a link back to the original post. Suddenly, every reblog gives you a new dofollow backlink. The key is getting people to check out your posts and creating posts that people want to reblog.

Building Traffic
When you first start out, you can’t expect thousands of views and reblogs overnight. You have to start by creating compelling, entertaining content. Images, especially humorous ones, do extremely well on Tumblr. However, you should keep them relevant to the image you want to portray. Tag every post with appropriate keywords so others can find you.

Now comes the social factor. Start searching for posts that match keywords you regularly post about. Check out posts from others and reblog and/or like your favorites. Users can tell when a post is reblogged or liked and it encourages them to check you out in return. Plus, each time you like a post, your username appears with a link back to your Tumblr blog.

Try to visit several blogs each time you post to gradually build traffic back to your own blog. You should also reblog content from others at least once or twice a week to give your blog variety and increase your social reputation on the site. However, make sure you have a good balance of original posts and reblogs.

Posts That Go Viral
When it comes to your posts, you need variety. Don’t just post images of products or try to promote your site or service. Post things people actually want to read or see. For instance, if you’re selling bug repellent, a funny image with a person trying to combat a giant bug will go over better than a image of your product being held by a happy customer. Think engaging and entertaining instead of bland and boring. Have fun and your posts will gain momentum and give you the traffic you’ve been looking for.

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3 Recent Trends in Web Design http://www.arteffects.com/recent-trends-in-web-design/ http://www.arteffects.com/recent-trends-in-web-design/#comments Mon, 14 Oct 2013 16:57:54 +0000 http://www.arteffects.com/?p=1502 Web design is a constantly evolving and the latest trends showcase the need for easier to use, simple interfaces that place the focus on content. Many of the past trends focused on flashy objects, bright colors and overly cluttered pages to grab a visitor’s attention. Now web designers are giving users what they really want – designs that cater to their needs at every turn. While it may seem rather drab, minimal is what’s in and it looks surprisingly professional while highlighting every important detail of a site.

3D Goes Flat
flat-designThe trend used to be all about making objects appear 3D through a technique called skeuomorphism. Through a mixture of shadows, gradients and shiny colors, a designer could make certain elements like buttons seem to pop off the screen. Flat design is now the future with skeuomorphic designs waving goodbye.

The change stems from users wanting a less cluttered, less flashy design. They want a clean page that doesn’t distract. In fact, most elements tend to stand out more through flat design. Plus, today’s tech savvy users don’t need page elements to jump out at them like they used to.

Create Pages That Respond
If you want a site that has a truly modern look and feel, you have to use responsive web design. Not only is this trend easier for the designer, it’s also much more convenient for users. Responsive layouts allow a site to change and automatically fit any screen or device that a visitors views a site on. In the past, designers had to develop a standard website and a mobile site.

With screen sizes varying greatly between desktops, laptops, tablets and smartphones, it simply isn’t feasible to create and manage a slew of sites. While it’s more difficult and time consuming to develop a responsive site initially, it saves time and improves a site’s reputation and rank over time.

Minimal Gives Users More
The old saying that less is more is quickly becoming the latest web design trend. White minimalist design strips away any unnecessary elements and clutter in order to draw a visitor’s attention directly to the most important content on the page. Instead of colorful backgrounds, these sites have a white background to make it easier to scroll through and read content.

The main problem with a white minimalist design is creating a site that looks complete. If done incorrectly, a site may look a little too minimal. The idea is to use only the elements you absolutely need and remove all the fluff and flash. The key is to focus on the layout so elements fill the page and the eyes are naturally drawn to each section or element without anything getting in the way. Of all the trends, this is probably the hardest to master, but one visitors appreciate.

Contact us if we can help you with your new Web design or site update project.

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The Google Hummingbird Update http://www.arteffects.com/the-google-hummingbird-update/ http://www.arteffects.com/the-google-hummingbird-update/#comments Tue, 01 Oct 2013 09:51:36 +0000 http://www.arteffects.com/?p=1480 hummingbird-googleWith the emphasis on social search lately, it may not come as much of a surprise that Google has been working on yet another algorithm change to focus on this more conversational search method. Google officially announced the release of their new update Hummingbird on September 25, 2013. For anyone running a website or blog, it’s time to sit up and take notice to ensure your site makes the most of the search changes.

The Basics
In a nutshell, Google Hummingbird is all about getting answers to questions. Google aims for this algorithmic change to help searchers find answers by asking actual questions in a natural format such as “what are the best restaurants in Raleigh, NC.” The move is designed to mimic the new conversational search trend becoming popular on mobile devices such as Android and iPhone. Instead of asking users to enter a key phrase or keyword, they can enter a full question and see results that best answer the question.

As usual, Google isn’t giving out too many technical details at the moment. However, Google did state that the last time their algorithm changed this drastically was in 2010 with the Caffeine Update. While it’s being touted as an update, it’s actually a full replacement of Google’s search algorithm. Elements of Panda and Penguin, which we’ve all dealt with in recent years, are still a part of Hummingbird. Essentially, Google’s upgraded to what it believes is a much better algorithm designed to give users better results.

What This Means For You
Until Google releases more details, it’s difficult to understand what you may need to change to continue ranking high or climbing the ranks. Google isn’t getting rid of PageRank any time soon, so that’s still something to focus on. The search giant stated that nothing has really changed concerning SEO and that site owners and bloggers should just continue writing useful, grammatically correct content.

Though it was just announced, the new Hummingbird algorithm has been in place for a few weeks now. If your site’s views or rank hasn’t changed much, then continue with the same approach. For best results, keep crafting your content and site design based around what humans would want to see, not just search engines. As Google shifts to finding results based around the meaning behind a search query, writing more conversational, people friendly content is more important than ever.

Since this is a major change, you can likely expect some major updates to go with it as Google continues to tweak it to get the desired results for searchers. Of course, Google makes minor, unannounced changes on a regular basis. For now, don’t panic and keep an eye on your site’s analytics to see if Hummingbird actually affects your site at all.

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WordPress Do-It-Yourself Basics (Part 4) – Creating Posts & Pages http://www.arteffects.com/wordpress-do-it-yourself-basics-part-4-creating-posts-pages/ http://www.arteffects.com/wordpress-do-it-yourself-basics-part-4-creating-posts-pages/#comments Mon, 23 Sep 2013 18:40:07 +0000 http://www.arteffects.com/?p=1465 wordpressIcon250wThis is part 4 of our 4-part series on setting up a self-hosted WordPress Website and/or Blog.

WordPress boils down to two main components for your visitors – posts and pages. Posts can stand alone or be part of a blog. Pages are static and aren’t part of the blog. Usually, you see pages on a WordPress site such as home, contact us, services, about us, etc. While you can change settings and customize your theme, most of the components your visitors actually see are either posts from your blog or pages with static or more timeless information.

Creating Posts
One of the reasons businesses use WordPress for creating sites is the powerful blogging component. When you log in to your WordPress site, click the “Posts” tab, then click on “Add New” Basically, all you have to do is fill in the blanks with your title and text in the editing screen. When creating posts, remember to keep all paragraphs short and use sub-headings to make content easier to scan and read.

Always include a category which makes it easy for visitors to view past posts on a specific topic. Keep track of your categories to better organize your posts and avoid creating an endless, complicated list of categories for your visitors. When you’re done, click “Publish.” Check your work by browsing to the new post you just created.

Creating Pages
Login to WordPress and click on “Pages” and then “Add New.” If you’re creating a sub-page, use the “Page Parent” drop down menu on the right to choose which parent page you want the new page to belong to.

Create your content, insert images (Add Media button) and click “Publish” when you’re finished. If your page doesn’t look like what you anticipated or you need to change something, open the page while logged in to your WordPress site and click “Edit.” Depending on your theme, you should see this link either at the top or bottom of the page.

WordPress Templates
Most themes have pre-created page templates. You can use these templates as a guide to have a universal look throughout your site. Most templates are customizable and you can even create your own if you need something different.

Remember that you can change templates and themes at any time without loosing your content. While you may have to rearrange things to make your site look its best when you alter templates and themes, any content you create remains.

Test, Test and Test Again
Never make a change to your WordPress site without immediately checking to see how it looks on the live site. For the most part, WordPress sites and their themes are WYSIWYG (what you see is what you get), but you must verify changes for yourself as soon as they are published.

Back It Up Just In Case!
Anything can happen in our complicated networked world so be sure to frequently back up your WordPress site using a plugin such as BackupBuddy. BackupBuddy also includes tools to help you move your site to another WordPress web host if you so choose.

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WordPress Do-It-Yourself Basics (Part 3) – Settings, Themes and More http://www.arteffects.com/wordpress-do-it-yourself-basics-part-3-settings-themes-and-more/ http://www.arteffects.com/wordpress-do-it-yourself-basics-part-3-settings-themes-and-more/#comments Wed, 18 Sep 2013 00:42:31 +0000 http://www.arteffects.com/?p=1432 This is part 3 of a 4-part series on setting up a self-hosted WordPress Website and/or Blog.

After installation, it’s time for the fun part of setting up a WordPress site. From settings to design, you have almost unlimited options for customizing your site. You should at least set up the basics and choose a simple theme before you start posting. Your site will look more professional and it’ll be easier to build upon if you start out on the right foot.

Changing Settings
WordPress InstallationYou can access your control panel or “Dashboard” by typing “http://yourdomain.com/wp-admin” and enter your login details. Be sure to enter the correct path or directory for your WordPress installation. You’ll see several tabs when you first log in. To get started, choose “Settings” from the far left column. Take the time to go through each of the sub-tabs and customize your settings.

  • WordPress.org recommends setting at least four basic settings if nothing else.
  • Under “Permalinks,” set the “Post name” option for better page URLs for SEO.
  • Under “Discussion,” choose how comments will appear.
  • Under “General,” enter a site title and tagline. These usually appear in the header and make your site/blog look more professional.
  • Under “General,” set your time zone.

While you should go through every settings tab as soon as possible, you can hold off on some settings after the above four are set.

Choosing a WordPress Theme
You can stay with the extremely basic WordPress theme that comes in every installation or choose one of your own. If you want your site to stand out from the competition and have a professional edge, you should install a different theme. WordPress offers thousands of free themes which work well for a basic site. Using a responsive theme with allow your site to display correctly on mobile devices such as cell phones and tablets.

If you want more features or something catered to your niche, many sites sell easy to install themes. Themeforest and Mojo Themes are just two that offer low-priced, highly professional WP themes. If you still can’t find exactly what you’re looking for, we can create a custom theme for your business or modify an existing theme to match your desired “look & feel”.

No matter what theme you choose, pay careful attention to the installation instructions. Every theme works slightly different and will require you to customize settings such as colors, widgets and layouts.

Customize With Plug-ins
Plug-ins add increased functionality to your WordPress site. From better SEO to social media integration tools, using plug-ins gives your site a more cutting edge appearance & greater functionality. WordPress offers over 25,000 free plug-ins. For even more variety, WP Hacks provides a constantly updated list of both free and premium plug-ins for you to choose from.

For a basic WordPress site, you likely won’t need any special plug-ins right away or at all.

After you have everything set up like you want, it’s finally time to start creating pages and posts.

If you find yourself stuck anywhere in the process, Art Schobey Interactive offers complete WordPress Design Services and WordPress training on-site in the Raleigh, NC metro area or anywhere in the USA or Canada over the phone.

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WordPress Do-it-yourself Basics (Part 2) – How to Install a Self-hosted WordPress Website http://www.arteffects.com/wordpress-do-it-yourself-basics-part-2-how-to-install-a-self-hosted-wordpress-website/ http://www.arteffects.com/wordpress-do-it-yourself-basics-part-2-how-to-install-a-self-hosted-wordpress-website/#comments Sun, 01 Sep 2013 16:24:20 +0000 http://www.arteffects.com/?p=1382 This is part 2 of a 4-part series on setting up a self-hosted WordPress Website and/or Blog.

Many people avoid using WordPress simply because they aren’t sure how to install it on their web host. If you choose a host with an auto-installer or one-click option, set up is simple. If you have to install manually, the process takes a little longer, but still isn’t difficult. You’ll need a few tools and less than 30-60 minutes to get everything installed and ready to use.

Gather Your Tools
WordPress requires you to use an FTP program to manage your files. WordPress recommends using Filezilla client, though you can use any FTP client you wish. You’ll use this program to upload files to your web host straight from your desktop. You’ll need your web address and login information to connect the program to your host. Once connected, simply drag and drop files to and from your web host.

Next, you need WordPress itself. Download the file and unzip it. If you use Windows XP or later, right-click the file and choose “Extract All.” At this point, you’re ready to start the installation.

Auto-Installer and One-Click Installation
Login to your web host and look for an auto-installer option. Most use Fantastico or Simple Scripts. If you don’t see an auto-installer, check to see if your host has a one-click installation option. If it does have the latter, follow the prompts to complete the installation. It should take a few minutes at most.

For the auto-installer, click on the auto-installer option. The step-by-step installer takes you through the entire process and installs everything for you automatically. Once again, this should only take a few minutes.

Manual Installation
WordPress boasts the manual installation as taking only five minutes, but if you’re unfamiliar with using FTP, databases and cPanel, it could take much longer. Follow the next steps carefully and you’ll find that you don’t need to be a web expert to manually install a basic WordPress site. As a side note, the steps will vary slightly based upon your web host. Check your host’s help section for host specific steps if the following don’t line up with the options you have.

Most hosts that support WordPress also use cPanel, so the next steps involve using cPanel for installation. Log in to cPanel by typing “http://yourdomain.com/cpanel”. Click “MySQL Database Wizard” under Databases and enter a name for your database. Click “Next” and enter a username and password for your database. Click “Create User” and check “All Privileges.” Click “Next” and write down all database details in the review screen for future reference.

Open the extracted WordPress files on your desktop. Find “wp-config-sample.php” and rename it to “wp-config.php.” Open the file in any text editor, such as Notepad. Under “MySQL Settings,” fill in the following details that you set up in the previous step: DB_Name, DB_User, DB_Password and DB_Host. Save and close the file.

In your FTP client, open the main WordPress folder and move all of the contents to your web host in the appropriate directory. Don’t just drag and drop the main folder. You must use the contents only. If WordPress is powering your entire site, drag it into the root directory. If you’re using it for a sub-section, such as a blog, drag the files into the sub-directory instead.

Open a new browser window and enter “http://yourdomain.com/wp-admin/install.php” if you moved WordPress to your root directory. If you used a sub-directory, enter “http://yourdomain.com/subdirectory/wp-admin/install.php.” Follow the step-by-step prompts to finish the installation.

If this sounds a little too complicated, make sure the web host you use has a WordPress auto-installer or one-click option.

If you find yourself stuck anywhere in the process, Art Schobey Interactive offers complete WordPress Design Services or WordPress training on-site in the Raleigh, NC metro area or anywhere in the USA or Canada over the phone.

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WordPress Do-It-Yourself Basics (Part 1) – Requirements & Getting Started http://www.arteffects.com/wordpress-do-it-yourself-basics-part-1-requirements-and-getting-started/ http://www.arteffects.com/wordpress-do-it-yourself-basics-part-1-requirements-and-getting-started/#comments Sun, 01 Sep 2013 16:23:54 +0000 http://www.arteffects.com/?p=1380 This is part 1 of a 4-part series on setting up a self-hosted WordPress Website and/or Blog.

wordpressIcon250wSelf-hosted WordPress vs. WordPress.com

WordPress gives your business a reliable, easy to use platform for creating and managing a website. Unlike the shared WordPress.com, the free software from WordPress.org is downloadable and requires you to acquire your own web hosting. However, the advantages are endless as you are free to customize and create the site of your dreams. It can be a little difficult at first, but once you understand the requirements and process, setting up a basic, yet impressive WordPress site is fairly easy.

Benefits
While you have hundreds of other basic options for starting a website, WordPress is truly scalable. If your web host goes under, you don’t have to worry about losing your site. Simply upload all your files to another host that supports WordPress. Add to this the insanely high level of customization and you have a recipe for a professional site that’s ready to grow as you need it. Even American Express is using WordPress

With hundreds of thousands of themes available, WordPress blends perfectly with any business. You choose exactly how you want your site to look and feel without settling with built-in templates, limited fonts and dismal colors.  

Requirements
You’ll need three basic components to get started with your website:

  • Domain name
  • Web host
  • WordPress software

Some web hosts already have the WordPress software incorporated. If this is a feature of your host, you don’t need to download the software from WordPress.org.

The first step is selecting & registering your domain name. While you could use a free host and get a free sub-domain, a professional top level domain name looks better to your visitors and search engines. Many web hosts also offer domain names and some even offer a free domain name with the purchase of a hosting plan. If you don’t want to combine your hosting and domain at the same company, choose a domain registrar such as Network Solutions or GoDaddy. Pay close attention to your specific web host for steps on how to apply the domain name to your site.

The next step is finding the perfect home for your site. WordPress.org currently recommends Bluehost, Dreamhost or Laughing Squid due to their ease of use and excellent compatibility with WordPress based sites. We have had excellent results and great support when using Hostgator.com. All are compatible with WordPress and offer competitive hosting rates.

You don’t have to use any of the above hosts. When comparing hosts, look for companies that support WordPress software. If they don’t have this feature, move on to a different host.

Finally, download the WordPress software. Unless your host already has WordPress installed, you’ll be required to install it either manually or with the much easier 1-click method. It all depends on the host you choose.

In our next post we will discuss the steps to install WordPress.

If you find yourself stuck anywhere in the process, Art Schobey Interactive offers complete WordPress Design Services and WordPress training on-site in the Raleigh, NC metro area or anywhere in the USA or Canada over the phone.

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What Is Google Authorship & Author Rank and Why Should You Care? http://www.arteffects.com/what-is-google-authorship-author-rank/ http://www.arteffects.com/what-is-google-authorship-author-rank/#comments Mon, 19 Aug 2013 11:54:31 +0000 http://www.arteffects.com/?p=1354 Google AuthorshipIn following with Google’s desire to provide more relevant, authoritative search results, Google Authorship was born to actually rank individual author’s work. If you create content online, participating in Google Authorship gives you an advantage over the competition through Author Rank. When Google recognizes you as an authority in your field, so will those searching for your content.

The Basics of Google Authorship

If you thought Google+ was just for socializing with friends, think again. Google+ lets you create a professional profile that connects to any original content you’ve created online. Google Authorship first hit the radar in 2011 and since then it’s evolved into a powerful tool for ranking yourself on Google. When you list your work with Google Authorship through your Google+ profile, your picture appears beside search results where you’re the author.

Seeing a professional image beside a result helps establish yourself as a respected brand. Plus, if someone clicks your byline from a search result, they are taken to your Google+ profile where they can then see a custom Google search of all your content. If a visitor likes your content and stays on the site, Google will showcase additional results from you once the person returns to the search results or searches again.

 Basically, you build a solid reputation, gain more views and even increase your popularity on Google+.

 How Does Author Rank Fit In

Author Rank is the hidden gem of Google Authorship. A combination of social and engagement factors are used to rank Google Authorship participants. Google intends to rank verified profiles higher than those without Google Authorship or a Google+ profile. By using the Google+ network, Google hopes to reduce spam and protect author’s content by showcasing the real author behind the work.

The main problem is Author Rank is still being implemented into Google’s algorithms. Finding the right combination of ranking factors to ensure content creators are ranked fairly takes time. In fact, Google Authorship still has a few issues from time to time. However, Google is still perfecting both.

Join In Now to Establish Yourself

Google Authorship and Author Rank are still relatively new. Early adopters are already seeing the benefits. The more authors that sign up, the easier it will be for Google to determine the correct ranking factors for Author Rank. Establishing yourself now will help you shoot to the top of the ranks once everything is completely in place. Whether you’re an entrepreneur, blogger, freelancer, book author or any other type of content creator, this free program is an amazing way to finally brand yourself not only in search results, but on a popular social network.

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Promoting Your Business With LinkedIn Ads http://www.arteffects.com/promoting-your-business-with-linkedin-ads/ http://www.arteffects.com/promoting-your-business-with-linkedin-ads/#comments Fri, 09 Aug 2013 14:55:20 +0000 http://www.arteffects.com/?p=1346 LinkedIn-AdsAs a business owner, you likely already have a LinkedIn profile to connect with other professionals. The site is designed to help you promote yourself and find new professional connections. What many don’t know is you can create your own LinkedIn ads. Unlike Facebook, you have far more control over who sees your ads, so your ad campaign becomes more budget friendly and highly targeted. Advertising on LinkedIn is fairly simple and offers you numerous options to customize for your needs.

Why Use LinkedIn Ads

You want to advertise your business to the largest audience possible, right? Why not use Google Adsense or Facebook to reach more people? The fact is LinkedIn ads are far more targeted than other systems. On other networks, you could easily be paying hundreds and even thousands for ads that your targeted audience never sees. On LinkedIn, you can choose exactly who sees the ads based on categories such as job title, industry, company name, age, geography, gender and even LinkedIn Groups.

Another plus side is being able to set a budget any company can afford. You can set your daily bid as low as $10 or over $1000. You also have the choice of choosing Pay Per Click (CPC) or Pay Per Impressions (CPM – 1000 impressions). You can change your options at any time to better meet your needs. The only other cost is the first time $5 fee for creating a LinkedIn Ads account.

How To Get Started

Log in to your LinkedIn account and click “Premium Solutions” from your homepage. Choose “Advertise.” If you’re new, choose “Start Now” and follow the prompts to sign up. If you have an ad account, but haven’t created an ad yet, click “New Ad Campaign.” Follow the step by step process to create your ad. You’ll be able to test 15 variations to get the exact look you want.

Choose all the criteria for your target audience. Be as specific as possible for best results. Next, enter your daily budget and the bid amount for every click or 1000 impressions. Finally, enter your billing information to create the ad campaign and go live.

Look and Display

Your ads have five elements – headline, description, form, image and URL. You only have 25 characters for your headline and 75 for your description, so use your space wisely. While you don’t have to include an image, LinkedIn recommends using one to better grab attention.

LinkedIn advertising appears on a variety of pages on the site. Users may see your ad on profile pages, their home page, in their inbox, on search results pages and within groups. The exact position varies based on the type of page.

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