You’re proud of that user-friendly, graphically pleasing e-commerce website you designed, but there is just one problem. How efficiently does it display on a smartphone or tablet? With today’s increasingly mobile society, this is an issue every online business must address. Desktop websites often display information disproportionally and can be difficult to navigate on a mobile device. This is where creating mobile friendly websites is an important consideration. There are several ways to easily convert your desktop website to a mobile-friendly one.

  • Unload the “fluff” such as company history, staff biographies, and links to other sites. Since a mobile website is usually accessed by users on the go, it is best to display only what the user needs to know immediately such as popular items, sales, and contact information and to not use the extraneous information that the desktop version includes.
  • Avoid the use of cookie cutter stock templates. A custom mobile design expert will know how to showcase your company’s logos, fonts, images, and styles in a search-engine friendly layout optimized for mobile devices. This also includes redesigning navigation buttons so that they are touch-friendly.
  • Do without the extra graphics. Excessive photos and intricate graphics can drastically slow load times. Keep in mind that “less is more” when it comes to mobile sites and only include what is necessary.
  • Remove Flash or Javascript files. Most mobile devices cannot display these components, leaving unsightly markers in their place.

Once your mobile site is ready to go, make sure to include a link back to the actual desktop site. This accommodates the users who may want to access the features and information on the full website.  

An easily accessible mobile website will attract and keep your visitors engaged. Contact us for more information on how we can create a mobile friendly website for your business.