How to Build Your First Facebook Page for Your Business

A Facebook Page is different to your Facebook profile. Only your friends can see your profile and it contains your personal information. A Page is something that you can create especially for your business. Anyone can see it and it should contain lots of useful,...

How to Create a Company Page on LinkedIn

As with other social networks, LinkedIn lets you create a company page to better represent your business on the site. Even if you already have an individual profile, you should still create a company page. Adding a page helps people find out more about your company...

Tips for Using Facebook in B2B Social Media Marketing

Although Facebook is commonly used for B2C marketing, it is not typically associated with B2B marketing. However, it must be considered that, according to Facebook, “Over one billion people like and comment an average of 3.2 billion times every day.” There are plenty...

Social Media in Search Engine Optimization

Not a long time ago, no one was interested in setting up a Facebook profile or Twitter account for their business. However, just recently, every business is crazy about social media involvement and almost every business has some kind of presence in social media...

The Importance of Link Building and Strategies to Implement Now

Link building is the process of gathering relevant links to a website, just as the name suggests. If you compare it with various other business operations, it is a relatively newer concept, however, has gained a lot of popularity over the past few years.   When the...

Google AdSense Display Ads Will Soon Feature the +1 Button

From the Google AdSense team… In the next month, we’ll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated...

Your Following vs. Followers Ratio On Twitter

A “secret ratio” has emerged among Twitter users to determine who is worth following on the service. It holds that a person who has more followers than they are following is probably a good person to at least consider following. The system could have...

Start with the basics or “Be in the Now”?

In the beginning all you had to know was HTML and basic web design . Then came Ecommerce followed by search engine optimization (SEO). SEO was the “Holy Grail” of Internet Marketing until SMM came along. SMM stands for Social Media Marketing.  As defined...