Demo Slam: Creative Google Promos
Google Creative Lab came up with a lot of a great ideas to promote Google’s products: from the brilliant Google Chrome ads to the Google Search Stories and the interactive Arcade Fire video.
This time, Google Creative Lab developed a site called Demo Slam, where users can submit tech demos for Google products. “Demo Slam is a place where boring tech demos become (hopefully) gotta-show-my-friends awesome—thanks to the creativity of Google users like you. Beginning today, you can watch Preseason Slams and declare a Champ of the week. Then each week, new featured slams will vie for your attention and a shot at demo glory,” explains Google.
Google’s promotional videos are rarely boring, but not many of them have gone viral. The most popular YouTube video about Google’s products has more than 20 million views and it’s a short introduction to Google Sky, a Google Earth feature. Other popular videos announce draggable driving directions in Google Maps, Google Earth 4.3, Street View and Google Buzz. All these videos have been embedded by Google’s sites and that’s probably the main reason why they have so many views.
Read the rest of the story..