WordPress is a wonderful tool to use because its easy to manage and can optimize SEO to its fullest, when used properly. If you have WordPress implemented in your web design and you’re using it for business, try these tips to use it effectively and gain more visitors and possible clients to your website.
Use WordPress Pages
Pages are different than typical WordPress posts. They are static and stay up longer while posts can be used for small updates throughout the month. With pages, you can showcase what are your services and/or products are. Pages are specifically designed to be static, so you can easily implement your promotion in the side bars and menus of your site. Pages also make your WordPress design look and feel more like a website than a updated blog.
SEO is all about enriching your content with search word optimization. You can use WordPress pages to highlight keywords and directly link them with a URL. This is handy when you want to emphasize your keywords and get your site into the Google search engine. Keep in mind that you should do this sparingly and not litter your site with an abundance of highlighted keywords.
If you use just the categorization option, you are losing your footing in a search engine, since tags are also extremely useful. Keep in mind that even though tags can show up in a search engine, they are specially designed to organize your site for viewers. Your visitors can use tags to look under specified related blog posts that interest them. Your actual keywords will come into play in the blog’s post and tag it with related words to enrich it for a search engine.
If you’re curious on how to optimize your search options with a WordPress, contact us. We’ll teach you how to do it on your own or let us have at it!
- What is WordPress?
- WordPress Do-It-Yourself Basics Part 1 – Requirements and Getting Started
- WordPress Do-It-Yourself Basics (Part 2) – How to Install a Self-hosted WordPress Website
- WordPress Do-It-Yourself Basics (Part 3) – Settings, Themes and More
- WordPress Do-It-Yourself Basics (Part 4) – Creating Posts & Pages