A “secret ratio” has emerged among Twitter users to determine who is worth following on the service. It holds that a person who has more followers than they are following is probably a good person to at least consider following. The system could have certain flaws, however, like the increasingly apparent fact that a person can only follow so many people on Twitter before the idea of following starts to become meaningless.   – Read the rest of the story…

Monday, June 15, 2009 – New World Stages, New York, NY

Join O’Reilly Media founder and CEO Tim O’Reilly, Edelman Digital SVP Steve Rubel, and Twitter expert Sarah Milstein at this one-day boot camp. Attend this event to learn best practices you can immediately apply to engage your customers and grow your business. While the necessity of businesses having a presence on Twitter is becoming more apparent every day, many marketing professionals face some common obstacles to entering the Twittersphere:

1. Lack of time and resources to create and manage Twitter campaigns for their business and/or brand; and
2. Difficulty conveying to management/decision makers – the “ROI” of Twitter.

At O’Reilly’s Twitter Boot Camp, participants will learn:

• why and how they need to get their businesses and brands on Twitter
• what works and what doesn’t
• some ethical and legal pitfalls to avoid
• and how some businesses are already measuring ROI and customer engagement on Twitter–directly from the people behind the brands, businesses, AND communities that are successfully interacting on Twitter everyday.

For more information: http://training.oreilly.com/twitterbootcamp/

Here are some good tips by one of the most successful bloggers on the net today,  ProBlogger Darren Rowse.  Darren started his own blog in 2002 and has built it into a very successful business. Following is the first of a two part article.

If you’re thinking about getting a custom theme, following these steps can make the process shorter, more productive and more enjoyable for both you and the designer.

1) State what you need and define the scope of the work

We’ll start with a list of everything that we need from this design:

A WordPress theme – sounds obvious, but you don’t want the designer to supply you just the PSD files, or a HTML file that you can turn into a theme yourself, right? Specify which version of WordPress you’re going to use it with.

Logo – a professionally designed logo can be expensive by itself, so make sure it’s included. When you ask for a logo, remember that you’ll also want to use it in printed material (like business cards or in magazines). This means asking for a high resolution version of your logo with transparent background.

Copyright – make sure it’s crystal clear that you have full copyright and exclusivity. This implies that the designer cannot use anything that violates the rights of others.

The discussion about copyright should clearly mention back-links. Web designers often give away free themes in exchange for credit links. If you want to link back to your designer’s site, that’s great, but you should decide that. You can instruct the designer to get your approval for any outgoing link placed in the theme.

Testing – ask the designers to supply a preview of your theme on their server. Normally, you can’t test their work on your live site. You might need to supply contents for this, or just do with the standard Lorem Ipsum.     Read entire article here…